ELECTRIC CARS
Genesis Mint: the 100% electric compact sports car conquering Europe
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Expansion of Genesis in Europe
Genesis, the Korean automotive brand of the Hyundai Group, is gradually expanding its presence in Europe, considering the launch of a new electric car based on the concept car Genesis Mint.
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The Genesis Mint concept car
The Genesis Mint was unveiled at the 2019 New York Auto Show. Autocar interviewed Mark Choi, product manager of Genesis, who confirmed plans to expand the model range for the European market.
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A smaller electric model for Europe
The new vehicle is expected to be smaller than currently marketed models, ranking below the Genesis GV60 in size, aiming to meet the needs of the European market.
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A premium car for the segment
Despite its small size, the new electric model will still be a premium car, in line with the Korean brand's positioning in the luxury segment.
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Obstacles related to rising raw material costs
The launch of the new model could be slowed by rising raw material costs, an issue that could affect the timing of production and marketing.
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The design of the new electric model
The Genesis head of design, SangYup Lee, explained that they are studying the Mint concept to see what a small luxury car might look like. It could be a 2-door coupe, but to make it more desirable, a production version could have 4 doors.
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Autonomy and E-GMP platform
The Genesis Mint concept car had a claimed range of 200 miles (320 km), but it is likely that a production version could offer more mileage thanks to the Group's Hyundai advances on electric powertrains and the well-known E-GMP platform.
